Hatravelers
HaTravelers – Branding and Social Media Campaign for a Couple’s Travel Blog
Client: Hagar & Tal Haggai
Project Type: Branding, UI, Social Media Campaign
Deliverables: Logo, Visual Language, Instagram Posts, Landing Page
About the Project
In this project, I worked with a couple of content creators who run HaTravelers – an authentic travel blog that gained a solid following. They approached me to refresh their brand and create a visual presence that would help them grow, reach new audiences, and attract business collaborations.
What I Did
• Branding: I designed a new logo based on the recurring symbol of a suitcase – representing a trip over the world.
I developed an authentic and youthful color palette that balances professionalism with a personal tone.
• UI and Content Design: I created a landing page aimed at business owners interested in collaborations. The interface is clean, clear, and focused on a strong call-to-action
• Social Media Campaign: I designed a series of Instagram posts that align with the brand’s visual language – two leading to the landing page and one promoting their Instagram account.
• Visual System: I developed a flat illustration style with no outlines, maintained visual consistency across platforms, and used the fonts Artik (Hebrew) and Pinecone (English) for cohesive typography.
Design Thinking & Concept
I wanted the design to reflect the blog’s authentic and transparent voice. HaTravelers don’t promote what they don’t love – and I brought that same direct and honest spirit into the visual experience: clean, approachable, and with
a smile.
Target Audience
The visual identity is tailored for a young audience aged 23–27 – people who love to travel, consume content on Instagram, and appreciate genuine recommendations. I also considered business owners looking for fresh, credible influencer partnerships.
Core Values
• Youthful spirit
• Transparency & authenticity
• Friendly, accessible look and feel
